Less Sustainable is Not Sustainable
Few industries have a stronger commitment to sustainability.
In spite of high-profile attempts at innovation, its global influence has not diminished
during the past quarter-century.
The bulk of things is still created with synthetic materials generated from petroleum
that are not biodegradable and end up in landfills.
What can be done then?
New ESG strategies, such as the use of bio-based materials, recycling, and “rent-a-runway” techniques, have failed.
Instead, we must discard the notion of a spectrum of sustainability.
Less unstainable is not sustainable.
This is what really sustainable Fashion looks like in Shaman:
Skilled craftsmen and traditional techniques
Determine whether the brand engages in responsible manufacturing and protects the well-being of its employees.
Idealistically, it also seeks to maintain rich, traditional customs, such as needlework, beading, leatherwork, jewelry making, weaving, block-printing, and dying methods. Determine the brand’s level of openness and specificity on its suppliers and supply chain.
Traditional and organic materials
The production of delicious natural materials, including as silk, alpaca, cashmere, camel, wool, yak, and khadi cotton, is a crucial source of income for smallholder farmers in many countries, and it is one of the numerous ways luxury businesses can offer customers value.
Close focus on proportions and particulars
Unlike mass-market goods, sustainable firms invest time and money to produce a well-made item that seems custom by paying close attention to detail and craftsmanship.
In a contrast to a computer-generated model, the object should feel properly tailored to a human form. Sustainable fashion transcends the creation and sale of well-crafted items; it becomes an experience.
A Sustainable priced item is accompanied by attentiveness.
An outstanding customer experience, and specialized services, such as assistance in selecting the appropriate item and aftermarket maintenance and repair. This can also limit the number of purchases by minimizing returns and guaranteeing that each purchase is kept for at least a decade.